Walking Together to Alleviate Poverty

The Brief

Human and Hope Australia sought to: Raise funds to empower a grassroots community center in Cambodia, providing education and vocational training to alleviate poverty sustainably.

The Solution

The Walk to Cambodia campaign, an annual fitness and fundraising event by Aussie charity Human and Hope, mobilizes participants to walk and raise money. This initiative supports a locally-run center that offers culturally-sensitive programs proven to improve housing, food security, and education access for families in need.
 

Key Activities Led by Mike:
 

• Proactive media outreach

• Direct marketing (email and SMS).

• Automated email campaigns.

• Content and search advertising.

• Meta and TV ads, including public service announcements.

• Experiential marketing and influencer outreach.

Mike's Role