Science Week
National Science Week is an annual celebration of science and technology that features exhibitions, workshops, and educational initiatives. It inspires interest in STEM, promotes scientific literacy, and showcases the impact of science on society.
Science Week provides an opportunity to spotlight HMRI, tapping into audience interest in science at a relevant time. The campaign leveraged tailor-made content, media engagement, and a star attraction—the Poo Palace at Hunter Science Festival.
A Campaign to Celebrate Science
The Brief
Hunter Medical Research Institute sought to:
-
Celebrate science and technology through National Science Week.
-
Increase brand awareness, engage the community, and collect data for future outreach.
.
The Solution
Use National Science Week as a vehicle to engage the Hunter New England community with science based content and activities.
The campaign unleashed the Poo Palace at the Hunter Science Festival, a giant, inflatable digestive system where kids (and adults) voyage through each stage of the digestive journey – from tongue to toilet!
Key Activities:
​
-
Proactive media outreach
-
Content marketing
-
Social media
-
Email marketing
-
Internal communications and engagement
-
Experiential marketing via the Poo Palace
Mike's Role
Mike’s expertise was instrumental in bringing this campaign to life. His contributions included:
-
Developed campaign strategy to drive impactful results.
-
Managed project timelines, deliverables, and overall execution.
-
Coordinated and engaged with key stakeholders to ensure alignment.
-
Measured and reported campaign performance to evaluate success.
150
Media mentions
4k
Community engagements
650+
Poo Palace participants