It's in your Hands
The "It’s In Your Hands" campaign, a significant pre-COVID public health effort, tackled influenza in NSW by emphasizing personal responsibility in reducing its spread.
This integrated behavior change initiative effectively combined education and action to achieve remarkable public health outcomes.
A Campaign to Combat Influenza
The Brief
NSW Ministry of Health (NSW Health) sought to: Raise awareness about the seriousness of influenza and practical ways to prevent its spread across NSW.
The Solution
The campaign’s message was simple yet powerful: the problem—and the solution—starts with each individual. Through a blend of media channels and partnerships, "It’s In Your Hands" encouraged behavior change to stop the spread.
Key Activities:
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Experiential marketing.
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Media partnerships and content creation.
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Mobile, digital, and social media advertising.
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Out-of-home advertising.
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Cross-government collaboration.
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Proactive media outreach.
Mike's Role
Mike’s expertise was instrumental in bringing this campaign to life. His contributions included:
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Developed campaign strategy to drive impactful results.
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Managed project timelines, deliverables, and overall execution.
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Coordinated and engaged with key stakeholders to ensure alignment.
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Conducted market research to inform campaign decisions.
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Oversaw creative and media agency collaboration for optimal outcomes.
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Crafted compelling copy to support campaign messaging.
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Moderated Facebook interactions to maintain engagement and community standards.
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Measured and reported campaign performance to evaluate success.
10%
Increase in the general pop’s vaccination rate
8%
Surge in vaccine doses distributed
86%
Reduction in influenza notifications